Our story

The family behind the brand.

Yes we are not just friends but also sisters-in-law. (Yes, really… Sal was Lou’s bridesmaid and this was before we set up our business together!) We love what we do and we hope you’ll love shopping with us.

We set up Flutterby to create a collection of stylish but affordable jewellery. We design and make the majority of our jewellery collection using silver, semi-precious stones, gold vermeil and pearls. To complement this, we scour the world finding other special designs to include in our range.

We founded Flutterby back in 2004, selling only at charity fairs around the South East of the UK. Since then, our business has grown both at shows and also online. We hope to welcome you to our Flutterby family whether at retail events or through this website and social media.

Lou & Sal
Flutterby Jewellery Stand Spirit of Christmas 2018

We strive to keep our collection fresh and that’s why you’ll always find us always introducing new designs. So whether you want to refresh your own jewellery collection, accessorise a new outfit or are present shopping we hope you’ll find something beautiful and stylish at Flutterby.

When it comes to gifts, we hope to inspire you. You can find presents for friends, sisters, mums, goddaughters … such is our range of styles and prices.

We make numerous one-off pieces but we can’t put them all on our website. Follow us on Instagram so that you can see and buy these pieces when we show them.

So enjoy looking at our collection and if we can help in anyway, tweak a design or make something to order then please get in touch.

Best wishes,
Lou and Sal x

Shop our best sellers