Which karat of gold should I buy? A guide to 12K vs 18K gold-plated silver jewellery
When shopping for gold jewellery, one of the most common questions buyers ask us is “which karat of gold is better?” Understanding the difference between 12-karat (12K) and 18-karat (18K) gold can help you make an informed choice, especially when it comes to gold-plated silver jewellery. Let’s dive into the key distinctions and benefits of each type of gold so you can find the perfect piece of gold vermeil jewellery for your collection.
What does Karat mean?
The term ‘karat’ is often abbreviated to “K”. It refers to the purity of gold. Pure gold is 24K which means it is 100% gold. However, pure gold is soft and not ideal for most jewellery, so it is often alloyed with other metals to increase durability and versatility.
Benefits of 12K gold-plated silver jewellery
- Durability: With a composition of 50% gold and 50% alloy, 12K gold plating is harder and more resilient to scratches and wear. This makes it an excellent choice for everyday jewellery that faces regular handling.
- Affordability: 12K gold plating is typically more budget-friendly than higher karat options. It offers the beauty of gold without the higher cost, making it ideal for those seeking affordable luxury.
- Subtle Colour: The tone of 12K gold is less intense than higher karat gold, creating a soft, understated elegance. This makes it suitable for those who prefer a cooler colour tone of gold finish.
With its 75% gold content 18K gives a stunning warm luxurious hue
Benefits of 18K gold-plated silver jewellery

- Rich colour: with 75% gold content, 18K gold plating gives a deeper, more vibrant and warmer yellow hue. This luxurious colour is a favourite for statement jewellery. We love choosing 18K gold plating for our pieces which are favourites to be worn on special occasions.
- Hypoallergenic properties: The higher gold content of 18K plating often means there are fewer allergens. It can therefore be a good choice for those with sensitive skin.
- Premium appeal: 18K gold-plated jewellery exudes and upscale aesthetic. It’s perfect for special events or as a gift for someone you’d love to impress.
How to choose between 12K and 18K gold-plated jewellery
We always talk to our clients about the following things when they are choosing between these two types of gold-plating:
- Everyday wear: if you’re looking for durable, practical jewellery, 12K gold-plated silver jewellery may be your best bet.
- Occasional use or jewellery for special occasions: for pieces that shine brightly and make a statement, 18K gold-plated jewellery could be perfect.
- Budget: if cost is a major consideration in your choice of gold-plated jewellery, then 12K gold-plated jewellery can give you a lovely finish without compromising on the beauty of the piece.

Our top care tips for gold-plated jewellery
The ensure the longevity of your gold-plated jewellery, we recommend you follow these simple care tips:
Avoid exposing your jewellery to chemicals such as perfume, creams, cleaning agents, chlorine or salt water
Store your jewellery in one of our anti-tanish soft pouches to prevent scratches
Gently clean your gold-plated jewellery with a soft cloth to maintain its shine and to remove any dirt.
… and finally….
Both 12K and 18K gold-plated silver jewellery have their own unique benefits, and the best choice ultimately depends on your style, usage and budget. Whether you prefer the understated elegance of 12K or the rich vibrancy of 18K, you’ll be able to choose beautiful gold-plated silver jewellery which gives you good wear, a lovely colour and a piece to treasure without the price tag attached to solid gold.
Explore our collection of gold-plated silver jewellery and discover beautiful pieces that match your personal style and needs! Happy Shopping and please don’t hesitate to contact us on 07890 348196 if we can answer any of your questions. x